(Highlight Topic No. 04)

Publication date: 2007

Topics

• Interest in and knowledge about products
• Significance and awareness of oil brands
• Knowledge of prices and estimation of prices
• Decision behaviour when selecting motor oils
• The role of the workshops
• Frequency of oil changes
• Locations, market shares and prices regarding oil changes
• Frequency of oil refills
• Locations, market shares and prices regarding oil refills
• Sales potentials with respect to oi
• The local market for motor oil

Methodology

• Telephone survey of 1,000 car drivers responsible for the car maintenance
• abh GmbH market volume calculations

Price: 950 Euro plus VAT

(Available in German language only)