(Highlight Topic No. 05)

Publication date: 2007, Update 2008

Topics

• Search for price alternatives when buying a new car
• Potentials for low cost cars
• Awareness of low cost cars
• Detailed assessment of Dacia Logan, Tata, Brilliance
• Positioning of established manufacturers
• Capture chances

Methodology

• Telephone survey of 1,000 car drivers in 2007
• Telephone survey of 1,000 car drivers in 2008
• abh Analyses

Price: free of charge

Free download of our study "Keine Angst vor Billigautos"

(Available in German language only)