Don’t be afraid of low cost cars

(Highlight Topic No. 05)

 

Publication date: 2007, Update 2008

 

Topics

  • Search for price alternatives when buying a new car
  • Potentials for low cost cars
  • Awareness of low cost cars
  • Detailed assessment of Dacia Logan, Tata, Brilliance
  • Positioning of established manufacturers
  • Capture chances

 

Methodology

  • Telephone survey of 1,000 car drivers in 2007
  • Telephone survey of 1,000 car drivers in 2008
  • abh Analyses

 

Price: free of charge

 

Free download of our study "Keine Angst vor Billigautos"

(Available in German language only)

 
 

Contact


Dr. Ralf Deckers

+49 (0)221 944 004 22