We carry out quantitative customer surveys and by that determine the conscious and observable purchasing and consumption behaviour. Relevant topics, among others, are:
Disposition to buy for individual product groups and products
Readiness to terminate and change the supplier
Relevant set of suppliers
Image of the suppliers
Information behaviour
Disposable budget and planned expenditure
Price orientation
Acceptance and use of different distribution channels
Closely knit to those analyse we carry out in-depth interviews and group discussions with customers and thus bring to light deep-set views and motifs.
