For a producer, the dealer is the gateway to the customer. The dealers decide where your products will be placed compared to those of the competition. Every day the dealers decide whether or not they recommend and sell your products.

Therefore the requirements and wishes of your distribution partners are of crucial importance for the successful sales of products and or services.

Trade surveys are an important instrument to determine those requirements and wishes. The trade survey can either be carried out as an individual survey or in the form of a trade panel.