The billboard barometer is a periodic effectiveness study of billboard advertising.
We test the communicative effectiveness of your billboard advertising.
For more than ten years abh GmbH has been carrying out the billboard barometer. We have more than 100,000 interviews concerning billboard advertising in our data bank. They allow extensive analyses of the factors of effect with regard to billboard recollection.
The billboard barometer is a post-test which is carried out immediately after the end of the campaign.
The survey is carried out in selected locations. In most cases the basis is 1,800 interviews per wave and location. The target group in the selected location includes all people aged between 14 and 65 years who either live in that city or commute into it.
Fixed locations are Hamburg, Cologne and Munich. Other cities are integrated in a rolling system. The distinctiveness of this survey is the individual and campaign-specific selection of cities where campaigns are actually placed.
