We test the potential of your concepts and the conceptual design of your campaigns.

In the course of this testing questions that are essential for your decisions are answered precisely.

• Does the campaign convey the designated message?
• Are there any difficulties in understanding, are there reservations, barriers?
• Does the campaign improve the image and the brand value?
• Does the advertising stimulate a visit to the shop or a purchase?

The pre-test can be carried out in form of an interview or alternatively in form of a group discussion which enables an in-depth and intensive discussion of the conceptual design of the campaign and its details.

The results of our pre-tests are available after only a few working days and can thus be easily integrated in the ongoing campaign planning or shortly before the start of the campaign.

Based on the results of the pre-tests the most promising campaign can be chosen for realisation. Proposals for optimisation are developed to ensure the maximum impact.