We measure whether your campaign prevailed and also the communicative performance of your advertising. Our scope of services consists of three complementary modules.
Module Analysis:
Via surveys of the target group we answer essential questions:
Was the advertisement perceived at all?
Which elements of the campaigns were permanently fixed in people’s minds, which weren’t?
Did they understand the central message?
Are there any suggestions for improvement?
Does the advertising match the brand?
Does the advertising come across as likeable?
Does the advertising stimulate a visit to the shop or a purchase?
Was the advertising effectiveness reached in an efficient manner
Module Shop:
We check the presence of a campaign at your distribution partners. We employ mystery shoppers who check the visibility of a campaign in the trade and how it is handled by the sales staff.
Module Benchmark:
We promptly record the advertising activities of the competition in a structured manner. Campaigns by competitors are stored in a database.
