We have decades of research and consultancy experience in the trade. Our activities focus on

Location analyses: We can identify the potential in the catchment area for every location in Germany. We supply you with key figures about the population and the purchasing power. We analyse the demand structure and collect data about the local competitors. From this we deduce local potentials for your locations.

POS analyses: We analyse the customer behaviour at the POS. For this purpose we systematically observe the flow of customers and the customer behaviour. In addition, we interview customers at the POS about retail outlets and product groups, expectations and experiences. From this we can deduce approaches for optimisation.

Mystery Shopping: Our mystery shoppers scrutinise your outlets from a customer’s point of view. They check the appearance of your outlet, evaluate the sales behaviour of your staff and control the payment procedure. Thus weak points of your outlet are made clear.

Customer satisfaction surveys: How satisfied are your customers with your outlets? abh surveys identity the features which are necessary to increase customer satisfaction and customer retention. For this purpose we use proven reporting formats, from branch reports to top line reports.

Advertising effectiveness studies: Sales campaigns are supposed to stimulate the sales in your outlets. But which campaign is effective and constructive? We test the potential of the conceptual design of your campaigns and the effectiveness of your promotional activities.