For decades abh Market Research GmbH has been working for all kinds of service providers, for banks and insurances, health service providers, travel agencies and telecommunication businesses. Our activities focus on:

Advertising effectiveness studies: Sales campaigns are supposed to attract potential customers and stimulate sales, but which campaigns are effective and constructive? We test the potential of the conceptual design of your campaigns and the effectiveness of your campaigns.

CRM activities: We support you in establishing and maintaining of CRM data bases, we prepare marketing activities and control their progress. In doing so we coordinate your distribution partners as well as activities directly aimed at end consumers.

Mystery Shopping: Our mystery shoppers scrutinise your outlets from a customer’s point of view. They check the appearance of your outlet and evaluate the sales behaviour of your staff. Thus weak points in the advice process are made clear.

Customer satisfaction surveys: How satisfied are your customers with your offers and processes? abh surveys identity the features which are necessary to increase customer satisfaction and customer retention. For this purpose we use proven reporting formats, from branch reports to top line reports.