For decades abh Market Research GmbH has been working in the field of media research. Our activities focus on:

Billboard barometer: For more than ten years abh GmbH has been carrying out the billboard barometer in order to control the billboard effectiveness. More than 100,000 interviews concerning billboard advertising are stored in our data base. They allow extensive analyses of the factors of effect with regard to billboard memorization.

Advertising pre-test: We test the potential of your concepts and the conceptual design of your campaigns. In the course of this testing questions that are essential for your decisions are answered precisely.

• Does the campaign convey the designated message?
• Are there any difficulties in understanding, are there reservations, barriers?
• Does the campaign improve the image and the brand value?
• Does the advertising stimulate a visit to the shop or a purchase?

The pre-test can be carried out in form of an interview or alternatively in form of a group discussion which enables an in-depth and intensive discussion of the conceptual design of the campaign and its details.

Advertising post-tests: Via surveys of the target group we answer essential questions:

• Was the advertisement perceived at all?
• Which elements of the campaigns were permanently fixed in people’s minds, which weren’t?
• Did they understand the central message?
• Are there any suggestions for improvement?
• Does the advertising match the brand?
• Does the advertising come across as likeable?
• Does the advertising stimulate a visit to the shop or a purchase?
• Was the advertising effectiveness reached in an efficient manner?

Mystery shopping: We check the presence of a campaign at your distribution partners. We employ mystery shoppers who check the visibility of a campaign in the trade and how it is handled by the sales staff.