We have decades of research and consultancy experience in the automotive sector. Our activities focus on:

Advertising effectiveness studies: Sales campaigns are supposed to stimulate the weak new car sales. But which campaign is effective and constructive? We test the potential of the conceptual design of your campaigns and the effectiveness of your campaigns.

Why Not? analyses: Do you know why potential purchasers didn’t buy your vehicles? Our proven tool Why Not? Shows where customer potential gets lost, why it gets lost and which customers are still “hot”. ‘Why Not?’ is a fast instrument to increase your sales performance.

Network planning: We have at our hands comprehensive data about regional areas, from purchasing power to car parc down to competitors in the area. Based on those we can identify potentials for defined areas, evaluate individual locations and optimize the network planning.

Mystery Shopping: Our mystery shoppers scrutinise the sales process for a new car from a customer’s point of view. They ask for offers, do test drives and negotiate prices. Thus weak points in the sales process and the customer management are made clear.

CSI surveys: How satisfied are your customers with the vehicle, the sales process and the financing? abh surveys identify the features which are necessary to increase customer satisfaction and customer retention. For this purpose we use proved reporting formats, from branch reports to top line reports.

Do you want to benefit from our market information and proven tools? Allow us to invite you for a talk. We’d also be glad to present our know-how in form of presentations and compact seminars at your company.