With the tool mystery shopping abh Market Research GmbH tests the advice and service behaviour of your staff.

The following alternatives are applied:

• Mystery E-mailing
• Mystery calling
• Staff tests
• Advice tests
• Promotion-checks

The results of the mystery shopping show:

• How your company is perceived from a customer’s point of view.
• How your company performs compared to the competition.
• The strengths and weaknesses of your staff.
• To which extent your standards are implemented during the customer contact.
• Where chances for follow-up and additional sales are missed.
• Where business processes can be optimised.

abh mystery shopping means high quality in survey design, realisation and reporting.

We guarantee:

• tailor-made survey designs
• qualified, trained testers
• thorough control of test realisation and reports
• prompt reporting of results
• clearly laid out documentation

Reference book tip!

As an introduction into the subject ‚mystery shopping we recommend our publication:

Ralf Deckers/Gerd Heinemann (2006): Mystery Shopping: Mit Testkäufern Verkauf und Service nachhaltig verbessern. Verlag BusinessVillage

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